Merchandise and Fulfilment
The Client
Bradfords Building Supplies is a major independent builders’ merchant, with a history spanning over 250 years. Operating over 45 branches, they supply heavy and light-side building materials, timber, landscaping products, and offer tool hire.
Known for their creative, award-winning marketing campaigns, they regularly use branded merchandise to support product launches, community events, seasonal promotions and branch activity.
Their Brief
Every project brings different objectives, audiences and budgets, requiring merchandise that aligns with the campaign while maintaining brand consistency. From sourcing completely bespoke products to recommending cost-effective alternatives, we help transform ideas into practical merchandise that engages customers and staff alike.
Our in-house design team creates visuals and product mock-ups for approval before production, ensuring every item accurately represents the Bradfords brand. Throughout production, we maintain regular communication, providing updates and managing logistics to keep campaigns on schedule.
Products Over The Years
Over a decade of our partnership, we’ve supplied a wide variety of different promotional products, from everyday branded essentials to completely bespoke campaign merchandise. Projects have included custom bucket hats, notebooks, footballs, rugby balls, workwear, beanie hats, dog bandanas, tape measures, mugs, pencils, belts, card holders and even bespoke air fresheners.
The variety reflects the changing nature of Bradfords’ campaigns. Some products have been designed to support community events, others have rewarded customers, promoted new services or strengthened internal branding. By continually sourcing fresh ideas, we’ve helped keep each campaign engaging while remaining recognisably Bradfords.
Alongside sourcing and producing merchandise, we also manage the distribution of products to Bradfords branches across the region. By coordinating deliveries directly to the locations that need them, we simplify campaign logistics and ensure merchandise arrives when and where it’s needed.
Having a single supplier manage both production and fulfilment reduces administration, improves consistency and gives the marketing team confidence that every campaign will be delivered smoothly.
