Investing in your organisation. Investing in the planet.

Promoting your brand with an environmental conscience

This year marks the 54th anniversary of Earth Day, an annual event designed to raise awareness about environmental issues and encourage people to take everyday action to protect the planet. Over the last decade, we’ve seen the rise of some incredible green alternatives to traditional promotional merchandise, but now, we’re seeing branded gifts that give back to the planet.

This year, Earth Day 2024 is all about PLANET vs PLASTICS!

For the sake of human and planetary health, Earthday.org is demanding a 60% reduction in the production of ALL plastics by 2024.

“The Planet vs. Plastics campaign is a call to arms, a demand that we act now to end the scourge of plastics and safeguard the health of every living being upon our planet.”  – Kathleen Rogers (President of EarthDay.org)

To learn more about their incredible campaign, click here.

If you’re looking to stop using virgin plastics in your next promotional merchandise campaign and to move to a more sustainable alternative, we’re here to help.

Reducing plastic pollution

Last year, more than 500 billion plastic bags were produced worldwide. That’s one million bags per minute! In the USA, 100 billion plastic beverage containers were sold in 2024. That’s more than 300 per inhabitant.

It goes without saying that this planet has an overreliance on plastics that needs to be lowered.

Recorded in 2021, it was reported that there were at least 165 billion kilograms of plastic polluting the world’s oceans. This amount of plastic has had devastating effects on our ocean’s wildlife and ecosystem and continues to do so.

At Sycal, we offer a wide range of promotional products manufactured from recycled plastics that are designed to stop plastic pollution. These branded products help recycle plastic before it enters our oceans, whilst financially supporting charities and communities around the world.

The Ocean Bottle is an insulated vacuum thermal bottle manufactured from stainless steel and recycled plastics sourced from the Plastic Bank charity. Working alongside coastal communities across the globe, the charity helps fund the collection of discarded plastics that would have otherwise ended up in the ocean. Each Ocean Bottle funds the collection of 11.4kg of plastic, which is the equivalent of 1000 plastic bottles.

Another product that supports the Plastic Bank charity is our Ocean Socks. Similar to the Ocean Bottle, these socks are made from 94% ocean prevented plastics and are completely customisable. A perfect novel and practical promotional gift that has a strong eco value.

Our H2O Eco bottle range supports the ‘Prevented Ocean Plastic‘ charity. Similar to the Plastic Bank, Prevented Ocean Plastic also collects plastic waste from coastlines before it enters the ocean and provides financial stability to its workers.

The H2O bottle comes in four different styles and is made from 100% recycled plastic. The bottles are also made in the UK to help reduce your carbon footprint and help recycle waste from our waters. Add your logo as a full-screen colour wrap and showcase your branding on a sustainable

Our recycled plastic range continues to grow and covers a wide range of products from clothing, bags, stationery and tech so we can help you switch any type of merchandise into something more eco-conscious.

Ditch Plastic, Embrace Sustainability: Reusable Drinkware for Your Brand

Single-use plastic bottles are a growing environmental problem. Did you know the average person uses a staggering 156 per year, with only 23% recycled? Switching to reusable drinkware is a simple yet impactful way to make a difference.

When choosing reusable options, consider aluminium and stainless steel. These materials are endlessly recyclable, making them eco-friendly champions (stainless steel even beats paper and glass!). Our range of branded aluminium and stainless steel bottles comes in various styles, colours, and sizes, offering more customization options than plastic bottles. Plus, they excel at keeping beverages hot or cold for extended periods.

The stylish S’Wheat bottle is manufactured from a combination of bamboo and wheat, making it both incredibly durable and temperature-resistant! The bottle features a leakproof locking lid, as well as a wide cap design to allow for easy cleaning. Every S’Wheat Bottle funds the planting of a trackable native tree, planted where it is needed most in the world.

The Ashford Plus is the budget-friendly counterpart to the Oasis bottle. It offers the same shaped bottle with a 500ml capacity made with stainless steel but comes in a range of chrome colours instead of powder-coated.

Becoming Aware of Your IMPACT

Sycal’s Impact Aware Collection goes beyond simply using recycled materials (like PET plastic bottles and cotton) to craft stylish bags, clothing, umbrellas, and drinkware. This dynamic range makes a real difference.

Two percent of every Impact Aware product’s proceeds are donated directly to Water.org, a non-profit dedicated to bringing clean water to communities worldwide. Plus, each item offers full supply chain traceability, allowing you and your customers to track the positive journey your branded merchandise takes, from creation to impact.

Branded gifts to help the bees

If you’re looking to promote your brand without using plastics, we offer a wide range of promotional merchandise with the plate in mind.

Approximately 75% of the world’s crops depend on pollinators, like bees. The destruction of their habitats and climate change are just a couple of factors that are affecting the decline in the bee population.

Many assume bees live in hives, however, many species live in trees and while many paper products can be FSC Certified, 80,000 acres of forests are cut down in just one day. By switching to paper products that include seeds for flowers and are manufactured using recycled paper you can help the bee population flourish and stop the elimination of their habitats.

At Sycal, we offer a range of seeded products including button badges, envelopes and business cards. These products are 100% biodegradable and only leave behind wildflower seeds to grow

If helping the bees is something you’d like to support further we also offer other seed-filled products to help encourage wildflower growth. Whether you’re looking to provide a unique giveaway item or add some life to the office garden, seeded products come in a range of budgets for any occasion.

As well as supporting bees, flowers also absorb carbon. You may be supporting a charity by planting trees, however, you can also consider investing in wildflowers and office spaces with promotional plants.

Our Green Balls come in a matchstick-style box that slides open to reveal clay and pleat compost balls filled with wildflower seeds. There’s no need to dig, just simply spread them onto a bare flower bed and wait for them to grow. The box is made from 100% recycled cardboard with a sticker you can brand on top.

While promotional plants help support bees and the environment, they’ll also ensure that customers remember your brand every time they see their garden grow!

Using promotional merchandise is a great way to promote Earth Day and show your commitment to sustainability. By choosing eco-friendly products, adding a call-to-action, giving away products at events, using social media to promote your merchandise, and measuring your results, you can create a successful Earth Day campaign that raises awareness and promotes your brand.

If you’re looking to find out more about supporting the planet with eco-friendly merchandise, speak to a member of our team today, Call us on 01234 841741 or email us at sales@sycal.co.uk.