Promotional giveaways for events and exhibitions
Standing out from competitors at your next trade show
This year, we saw the triumphant return of the industry tradeshow. After two years of limited contact, 2022 has seen organisations making their return to event and exhibition centres across the country to promote their brands and services.
With the pandemic coming to a close and another potential financial crisis on the horizon, it’s understandable that marketing teams are having to be more conservative with their budgets, especially when it comes to events. At Sycal, we understand that making a lasting impression is of paramount importance at trade shows and events; especially when surrounded by competitors, so make sure every customer encounter counts with a range of effective promotional giveaways.
Regardless of your budget, we offer a wide range of traditional, practical, and novel promotional branded merchandise options designed to make your organisation stand out.
Merchandise worth writing about
The giveaway pen has been a staple in the promotional merchandise field for literally over a century, so there’s no point pretending it’s a novel or unique gift. However, these custom-branded giveaways have had such longevity for an excellent reason: They work.
Practical, affordable, and available in almost all shapes, sizes, and colours, the custom-printed pen ticks most boxes when it comes to targeting most demographics; and also literally.
People keep their hands on promotional products, especially practical ones. In fact, research has shown that the average promotional gift is kept for eight months, and even longer if useful. Starting from less than 99p per unit, custom-printed pens are a phenomenally cost-effective tool for developing brand recognition at events.
From traditional options, premium gifts, or something slightly more novel, there’s something for everyone!
Custom branded drinkware
Ranked as one of the most appreciated gift to receive at a tradeshow, promotional bottles and travel mugs are an extremely popular branded product choice. As we become less reliant on single-use plastics, the average Brit is utilising reusable bottles and travel mugs more frequently than ever.
Did you know the average Brit drinks between 3-5 cups of tea/coffee per day? That’s a lot of opportunities to utilise a custom-branded reusable travel mug. Every time your customer heads out on their commute, they’ve got a reminder that you’re at their side as they have their favourite beverage!
Our bottles and travel mugs are manufactured from a wide range of materials. If you’re an eco-driven organisation, we have options made from recycled plastics, bamboo, aluminium, and alternative sustainable materials.
Although more pricey than a promotional pen, custom branded drinkware when used as an event giveaway can be highly effective tool to keep your brand in the brain of your customers long after they’ve left the show.
With options starting from less than £2 per unit, drinkware is a fantastic promotional giveaway!
Merchandise? It’s in the branded bag!
Got other documents you’d like to pass on to potential customers at your next tradeshow, why not put them in a beautifully printed bag for them to carry with ease?
Although they may not have the immediate impact of a custom-branded coffee cup, promotional bags are one of the most popular branded items in the industry.
Whether you’re looking to provide your prospective customers with a cafe-style paper bag, an eco-friendly tote bag, or something slightly different, we’re here to help.
Used inadvertently as walking billboards for your branding, products, or services, there are few limits to customising your bag of choice. A cost-effective product to help showcase your brand identity on the go.
Making a standout stand!
Though terrific, it’s not the promotional branded gifts that make the FIRST impression at your next event, exhibition, or tradeshow. It’s the stand itself.
Whether it’s the table covering, the signage, or those little extras designed to make your stand pop, we’ve got you covered. If you’d like to find out more about effectively utilising your budget at your next tradeshow or event, speak to a member of our team today. Call us on 01234 841741 or email us at sales@sycal.co.uk, we’re happy to help!
