Merchandise and Fulfilment for WD-40 Company
The Client
WD-40 Company is a global consumer products firm, best known for its iconic multi-use water-displacing spray. Selling products in more than 176 countries and territories, WD-40® is a brand most households recognise.
We’ve been creating and producing merchandise for WD-40 Company for over a decade, for both their internal and external communications and promotions.
Their Brief
Every project brings different objectives, audiences and budgets, requiring merchandise that aligns with the campaign while maintaining brand consistency. From sourcing completely bespoke products to recommending cost-effective alternatives, we help transform ideas into practical merchandise that engages customers and staff alike.
Our in-house design team creates visuals and product mock-ups for approval before production, ensuring every item accurately represents the WD-40 Company brand. Throughout production, we maintain regular communication, providing updates and managing logistics to keep campaigns on schedule.
Products Over The Years
Over a decade of our partnership, we’ve supplied a variety of promotional products, from everyday branded essentials to completely bespoke campaign merchandise. Projects have included custom Croc charms, beach towels, staff uniforms, bespoke staff gift sets, Pantone-matched speakers, beanies and caps, co-branded drinkware and everything in between.
The variety reflects the changing nature of WD-40 Company’s campaigns. Some products were designed to celebrate and support staff; others have promoted the brand externally, celebrated milestones or strengthened internal branding. By continually sourcing fresh ideas, we’ve helped keep each campaign engaging while remaining recognisably WD-40.
Alongside sourcing and producing merchandise, we also manage some distribution to overseas events. By coordinating deliveries directly to the locations that need them, we simplify campaign logistics and ensure merchandise arrives when and where it’s needed, no matter the country.
Having a single supplier manage both production and fulfilment reduces administration, improves consistency and gives the marketing team confidence that every campaign will be delivered smoothly.
